Findability Resources
Valuable resources that I have found useful in researching and discovering information about SEO, findability, and web marketing. The resources are divided into categories based on the findability topic. Learn more about search engine optimization, web standards, accessibility, findability, website marketing and other web development techniques.
Search Engine Optimization (SEO)
- SEO Blog A blog about SEO with many useful articles and up-to-date information about the web marketing industry.
- A List Apart A blog that provides information and helpful techniques on web development, design, and organization, focusing on web standards and best practices
- SEOmoz Blog A blog that provides online tools and tutorials to help internet users and website developers with SEO and web marketing with a focus on web standards.
- Search Engine Journal An online publication with the latest search engine news
- Aarron Walter His blog about that gives useful advice, techniques, and tips for making findable content and useful websites that will attract your audience.
- Building Findable Websites: Web Standards, SEO, and Beyond Aarron Walter’s book about how to build a findable website and the tools and techniques to create an search engine optimized site.
- Findability.org Peter Morville’s blog about information architecture, user experience, search, and findability.
Email Marketing
- MailChimp An email marketing and email list management resource that helps organize your email marketing information.
- Return on Subscriber A blog that provides email marketing and campaign tips, including intriguing topics for newsletters each month.
- The Email Wars A blog that provides information on email marketing news, email service providers, and email marketing best practices
- Be Relevant! Tamara Gielen’s blog (she’s an email marketing consultant) that offers techniques and tips related to email marketing best practices
- VerticalResponse Email Marketing Blog for Small Business A blog with very useful articles on email marketing and related information.
Search
- Google Webmaster Tools Who better to learn about search than through Google! This resource provides important information on both beginner and advanced web development techniques in relation to Google search engine.
- Search Engine Journal A publication of Search & Social Media, LLC, that provides search engine news and knowledge.
- SEM Science Blog SEM Science’s (a SEM Management and Consulting company) search engine marketing blog that provides articles about SEM, search advertising, and other search marketing techniques.
- Search Marketing Standard A print and online publication that discusses the search marketing industry and provides useful and relevant information to improve search marketing campaigns.
- Google’s Custom Search Blog The latest news, updates, and tips from the Google Custom Search team.
Traffic Analysis
- TrafficEstimate Tools A website dedicated to website traffic analysis and analysis tools.
- Google Analytics A free web traffic analysis tool that provides data that shows the effectiveness of your website and marketing campaigns.
- Mint A self-hosted website analytics program that is simple and flexible and reveals useful data for analyzing website and marketing effectiveness.
- Omniture Resources Links to articles and resources from Omniture (a web analytics online business optimization company) that are useful to learn about analytics, conversion, and behavioral targeting in relation to website traffic analysis.
- Google Analytics Blog A blog dedicated to information about Google Analytics; how to read and understand data, new trends, and advanced analysis techniques.