Black Hatter or White Hatter SEO Techniques . week five
May 14, 2010 at 1:39 am
filed under SEO, Uncategorized, research and study questions, techniques
Tagged code, SEO, web techniques
1. What are some SEO issues that may arise from using non-HTML based content?
As discovered in the previous post ‘Accessibility + Web Standards Techniques = Findable Content,’ search engine optimized content is written using semantic and accessible HTML code. Using non-HTML based content creates a barrier to search engine bots since these bots use semantic markup to read content. The more well written the semantic markup, the faster search bots can index a page, and the more likely your website will be ranked higher in search engines.
For example, using Flash-based content creates issues with search bots since they cannot read the content in a SWF element. Since the search bots cannot read the content, they cannot read keywords or understand the hierarchy of elements in the content. Flash creates a barrier to search bots that will negatively affect your website’s search engine rankings. Although there are ways to make Flash more findable, the best practice for creating optimized content is to use HTML-based content.
2. What is the difference between black hat and white hat SEO?
Black hat SEO involves hidden text, keyword stuffing, and additional deceptive techniques to increase search engine ranking. Many search engines will penalize your website if you utilize these black hat techniques.
Whereas white hat SEO involves ethical strategies that boost website search engine rankings. White hat techniques include creating keyword-dense content and Meta descriptions, following web standard guidelines, and writing semantic markup. Using white hat SEO will naturally create a popular website with search engines without causing issues that will ban your site from search engines.
3. What black hat SEO techniques could get your site banned from search engines and why?
Black hat SEO techniques that could get your website banned from search engines include cloaking, creating pages to link search bots to different content from the user that is full of keywords; hidden text or links, or keyword-rich content that is hidden the same color as the background and therefore hidden within the background so only search bots can see it; doorway pages that contain content stuffed with keywords that does not flow naturally but that search bots will read but that users will be redirected to another page. Most search engines do not approve of these methods since they are deceptive marketing tactics. These techniques mislead the search engines and often use keywords and content that have nothing to do with the actual subject of the website only to create high website ranking. Fortunately, search engines consider their audience a priority. In order to provide the best search results for their users, search engines enforce SEO guidelines that, if not followed, will get a website banned from the engine. Search engines that approve and endorse white hat SEO also protect designers. Those using good design and moral SEO practices will reap the benefits; their clients will be happy when they rank high in search engines, the audience will be happy when they find the information they need, and the designer will have a website that functions amazingly and that also ranks high in the search engines.
Resources:
‘Whitehat SEO versus Blackhat SEO practices by Search Engine Optimizers’ AHFX.net
High Risk and Low Risk – Black Hat vs. White Hat AHFX.net
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